The article discusses the ways the "gamification" of the music listening/sharing experience is actually a strategically planned experiment in behavioral economics. In other words, one of the best ways to get people to start paying for music again goes hand in hand with our current social networking obsession, and allows people to earn points or badges for completing certain musical tasks. As someone who has thus far avoided Facebook and other social networking sites, I am skeptical of such a solution. But I'll keep an open mind...
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